You will attract readers if you write it. Isn't that easy? You can drive new traffic to your website by writing a new blog each week or month. You should, in my opinion (and the opinion of many other content marketers) go one step further.
Due to my background in content and social media, my perspective
on link building is very socialized. Rather than only focusing on the technical
aspects of gaining links, I put more emphasis on fulfilling users’ wants and
needs. Quora helps with this!
Are you ready to jumpstart your content marketing campaign? If so,
perhaps it's time to try your hand at forum link building! We are going to dive
into link building and how to drive traffic with Quora as we take a deep dive
into link building.
What is Link Building?
Various methods are used to increase the number of
high-quality links pointing back to your website through link building. Link
building often involves a significant amount of time spent researching and
reaching out to external sources, but the reward is enormous. Using the right
link building strategy, you can increase your website's domain authority, boost
brand awareness, and increase referral traffic.
What is Forum Link
Building?
This is a specific type of link building that makes use of forums as
its main platform. You have the ability to create backlinks to your website on
question and answer pages. These backlinks increase your website authority,
which can increase your ranking in Google
search engine results pages (SERPs). This can be crucial if you’re
trying to outrank competitors in your industry.
There are hundreds of forums that offer link building services.
This depends on the nature of your business and how you market. You can use the
Conversational Prism to understand yourself and your company. Some
examples of useful forums to build links on include:
Due to the lack of link equity within forums, pages don't pass
value or authority to each other from page to page. Even so, they are still an
important part of an effective marketing strategy. Forum link building allows
you to drive more traffic to your website and establish yourself or your
business as an authority.
Why You Should Use
Quora?
By far, Quora is one of our most successful link-building
platforms, and it is one that we recommend. You can dominate your field of
expertise and ask and answer questions on this expert question and answer
forum. This article will explain why Quora works and how it can be beneficial
to SEOs and people looking for backlinks.
How Quora Works?
Quora's user-friendly interface and all-inclusive community have
made it a one-stop shop for all types of questions. There is a lot of
engagement from the platform's users, which is extremely helpful for those
seeking backlinks. The following statistics will provide you a sense of Quora's
size and scope:
- 300 million
users utilize Quora on a monthly basis.
- Quora houses
over 400,000 topics.
- The company is
estimated to be worth $1.8 billion.
Why is Quora one of the best forum link building websites? Answer:
it's simple. You can interact directly with people whose questions you're
knowledgeable about using Quora. It is much better to reach out to your
audience in an authentic and useful way rather than hoping they will find you.
Additionally, your answers continue to be seen by new users over time. You will
be able to drive traffic to your website for many years to come using this
powerful connection.
The Benefits of
Quora
Business owners and marketing professionals can leverage the
advantages of Quora. If you want to maximize your efforts, you need to fully
understand how the platform works for you.
Backlinks to your
website
Quora can be used to increase the number of backlinks and website
linking profiles on your website. As you answer questions, you can add links
back to your website, helping to guide users to the relevant, useful
information they need. The key is using long-tail keywords and relevant anchor
text within your Quora answers.
You will not gain equity from Quora links since they are no-follow
links. However, they will pass traffic concisely to it. You show Google that
your website is a reliable and trustworthy resource.
Establish EAT
A good example of an acronym that represents Expertise, Authority,
and Trust is EAT. Search engine optimization is a coveted marketing tactic for
helping websites rank higher in Google. This method can be applied to just
about any type of marketing, including forum link building on Quora.
- Expertise
— Being a go-to expert in
your field will not go unnoticed on Quora. By answering a
lot of questions with useful and relevant information, you will gain
followers who will recognize your knowledge in the topic or industry.
- Authority — In
this case, authority goes hand-in-hand with your expertise. Answering
questions on Quora gives you the ability to leverage yourself or your
company over competitors.
- Trust — By
consistently being a useful resource for users, you will gain their trust.
Trust can turn into loyalty, which means users will be more willing to
utilize you or your company’s products and services over another.
Get to Know Your
Audience
Quora gives you the opportunity to speak directly to your target
audience, so you can learn more about them. Which issues and questions are they
most concerned about? How do they search for information? Quora gives you the
opportunity to understand your target audience better.
Come up with new
content ideas
Quora's benefit is often overlooked. Because of the sheer number
of users using the platform each day, you are bound to see a variety of
patterns in the topics you see. There may be questions and answers surrounding
your industry that you did not consider. Putting your own spin on this
information can lead to creating new, unique content for your website.
How to Drive
Traffic with Quora
With all the information you've already gathered about Quora's
benefits, might as well sign up now! Here's how to get started using Quora.
Your website will generate traffic faster if you know the right strategy and
guidelines!
1. Create Relevant,
SEO-Optimized Content
Even if you don't intend to use Quora as a way to build links, it
is a crucial step! Creating relevant, SEO-optimized content helps you gain
leverage against your competition by allowing you to rank better and be found
in the Google SERPs.
The easier it is to build links on Quora when you have relevant,
SEO-friendly content ready to go. Now that you've done all the legwork, all you
need to do is distribute it on Quora to the right people! When users navigate
to your website, they will see that it is a reliable resource, which will
encourage them to tell their friends about you or visit again in the future.
2. Create a Quora
Profile
After you have a good amount of useful content on your website,
you can begin your Quora journey by creating a profile! This is where you need
to make some decisions. Do you want to create a Quora account to represent your
entire company or just yourself? There are pros and cons to both, and an option
to put you somewhere in the middle.
3. Company Profiles
Creating a company profile is great if you’re simply a
representative of the company. You can gather information from others within
your company to answer a wide range of questions regarding your products and
services. The disadvantage is that users don’t always like communicating with
generic company profiles. You may not gain as much engagement as you would with
an individual profile.
4.Individual
Profiles
An individual profile still allows you to be a representative of
your company. However, you give users the opportunity to put a face to the name
and verify that you’re an actual person, not just a company trying to market
themselves. In this day and age, so many things are run by computers and
automated systems. Sometimes, users just want to speak
directly with other humans. That’s why Quora users are more likely
to engage with individual profiles than company profiles. With this type of
profile, though, users may begin to only recognize your name and not the
company you’re truly trying to represent.
5. Individual Personas
If you’re only a representative of your company but still want to
reap the benefits of individual forum profiles, you may want to opt for
creating a persona! You can create a knowledgeable persona that gives users the
perception that you’re a single individual. However, in reality, you are
gathering information from within your company to provide users with the
answers they’re looking for. The downfall of individual personas is that you
most likely won’t be able to share personal stories that catch users’ attention
on forums. Your persona profile may lack those deep, personal details that help
to create connections with other users.
Once you’ve picked and created the type of profile you want, be
sure to add as much detail as you can! Add a profile picture, any credentials
and highlights, and be sure to create an intriguing “About” section (with a
link to your website!).
6. Collect
Questions
After you’ve spent time fleshing out your profile, you can begin
to collect potential questions to answer surrounding your main topics of
interest. As you search for topics, be sure to bookmark them for future
reference. You can also save individual questions by flagging them to be placed in
your “Answer Later” list. To mark questions as such, click the three
dots icon on a question and select “Answer Later.”
Quora often emails you new questions surrounding these topics so
you can be the first to answer. By being the first to answer questions, you
have more of an opportunity to make an impact on those who are seeking answers
to new issues, concerns, and curiosities.
7. Take Time to
Craft Your Answers
When you’re ready to begin answering questions, you’ll want to
make sure you put in the effort to ensure your answers will stand out from
others. By using the suggestions below, your answers will be concise, clear,
and useful for users.
8. Use Formatting
Options
Formatting options allow you to create visually-appealing answers
that are easy to read. On Quora, you’re able to bold headings, italicize
subheadings, and create bulleted and numbered lists. You also have the option
of indenting sections and adding quotes. These formatting tools help you break
up large sections of text, making your answers pleasing to the eye and easy to
understand.
9. Incorporate Images
Visuals are another way to leverage your answers against others.
By providing examples, graphs, charts, and infographics, you’re sure to catch
the attention of readers. The images will help support your answer while
providing users with additional information.
10. Add Value
Value is one of the main components of any great Quora answer. You
need to be sure each answer you create is useful to the user, not just
promotional. Offer expert knowledge and information while backing up your
claims with reputable sources. Valuable answers tend to receive more “upvotes,”
which signifies to readers that your answers are the best. Upvotes also allow
you to rank better on Quora and gain you better visibility among readers.
Create Links
Remember to include the most important part of your Quora answers!
Add a link to information on your web page that is relevant. Whenever you place
a link to a product or blog post, make sure that the text is relevant. Quora
backlinks can only be built after this step is completed.
Follow Quora Guidelines
Many individuals and companies trying to market themselves on
Quora tend to get banned or have their answers removed due to too much
promotional content. Keep Quora’s rules and regulations in
mind as you craft your answers and strategize how you’ll link back to your
website.
5. Maintain Your Profile
You should keep your Quora profile up to date every week after
answering questions there! The following can be done:
- Answer
newly-asked questions.
- Engage with
others on the platform by upvoting their answers.
- Add blogs to
your profile page.
- Create your own
questions for other users.
- Share questions
and answers on your social media platforms.
When it comes to adding blogs to your profile page, you don’t
always need to generate new content! By this point, you will already have
generated great content on your website. You can repurpose that content on your
Quora blog and link back to your website. Your Quora blogs will show up in
relevant Quora search results, helping to promote you, your profile, and your
linked website even further.
6. Track Results in Google Analytics
Just like any of your other website data, you can track how many
people have been driven to your website from Quora. Your Quora insights in
Google Analytics will be a great indicator of how well your Quora content is
performing.
By default, Google doesn’t consider Quora as a social platform.
Therefore, it can sometimes be labeled as referral traffic. When you go into
Google Analytics, you want to sort your traffic by medium. Then, you can see
how much traffic came in through Quora. Follow these steps to filter for Quora
data:
1. On the
left-hand panel, select “Acquisition.”
2. Select
“All Traffic.”
3. Select
“Channels.”
4. Change
the date range in the right-hand corner to reflect the amount of time you’d
like to view data for.
5. Under
“Primary Dimension,” select “Source.”
6. Quora
data should display in the data chart. If it doesn’t, you can navigate to it
quickly by typing “Quora” into the search box.
One thing to note is that if you’re using Quora paid advertising,
your Quora data may be filtered under “other,” which can make your analytics
hard to interpret. To fix this issue, we recommend tagging your Quora ads as
social media ads. This should make your Quora ad data easier to view and
understand.
Is Quora Really Worth It?
Having worked on Quora, I would say yes! While Quora isn’t a
massive traffic driver, you are still bound to see results. Remember, you want
quality traffic over quantity. You are going straight to the source, which
means you’re talking directly to the audience you want to acquire. They’re more
likely to be interested in what you have to offer because they were the ones
searching for it.
Quora provides the ability to spread brand awareness, create a
rapport with users, and understand your audience better. As an agency, we love
using Quora because each page on the forum is indexed, which allows your
answers to be found and seen as an authority in the SERPs.
More
Resources:
What Is Quora & Why Should You
Care?
How To Use Quora Effectively in
2021
Beginner’s Guide to Quora: The
Most Helpful Uses for Marketers in 2021
How to Build Quora Backlinks That
Get Indexed
Promote Your Website On Quora With
Contextual Links